Webers winter campaigns always have been created with focus on the “real tough wintergrillers”. People that, no matter the weather circumstances, will always be ready to prepare the best steak on their grill.
This year we have been approached to critically review this strategy and pitch our ideas for a EMEA-wide winter campaign. We decided to focus on the feeling of being together, with a new concept: “Get that warm feeling”
In Winter we yearn for warmth, love and connection. It’s the season of caring and appreciating each other. Whether it’s bringing your family together with great grilled food, sharing memorable moments with friends or a gift that allows you to show your loved ones how much they mean to you: Weber brings people together and creates warm memories.
We won our first EMEA campaign pitch and at this moment the campaign has been launched throughout Europe, Middle East and Africa (incl. our photography and videos). You might have seen our campaign in your country as well. Don’t mind making some photos because we would love to see them!
Because of the great results we are currently working on the winter campaign for 2019! Besides EMEA invited us to work on another campaign in which we are collaborating with ROI Division from Sweden.