The Mehiläinen Group is one of the best known and respected private providers of health and social services in Finland.
For the customers of Mehiläinen, we designed a unique, three-level Customer Loyalty Program, the objective of which was to commit and reward the customers and also listen to them, as well as to support the customers´ health and well-being.
The program includes three levels (Basic, Plus and Super). Anyone can register for the Customer Loyalty Program by downloading an OwnMehiläinen app in the mobile and registering as a user. The program automatically identifies the benefit level in the Loyalty Program to which the customer belongs.
All level benefits in the Mehiläinen Customer Loyalty Program include in addition to the customer himself also the family members included in the application. The valid benefit level is shown in the app and will be checked every time the app is downloaded. The monetary value benefits are valid either indefinitely or temporarily. In the benefits, health-contributing and prophylactic services like vaccination services, lab tests charting risk factors and dental-related benefits are emphasized.
Health services are increasingly moving towards digital solutions in Finland. Mehiläinen´s objective is to be a forerunner as a digital health service provider. The goal is to get the customers to download the OwnMehiläinen app and get them to start using the digital health services such as 24/7 open digital surgery, a digital pharmacy and booking of appointments. This is a way for the customers to commit themselves to the Customer Loyalty Program and be in control of their own health issues.