On June 1st, Michelin and Create Direct launched CLUB PRO by Michelin, the international loyalty program for professional tire users for trucks, vans, buses and coaches, which rewards customers with cashback on the purchase of Michelin tires, thanks to innovative mechanics of up-sell and cross-sell. The CLUB PRO by Michelin platform developed by Create Direct is [...]
REHAU Rewards, the loyalty platform for REHAU installers developed by Create Direct, is now active in 7 countries: Romania, Hungary, Bulgaria, Ukraine, Turkey, Moldova and Macedonia. The platform has become much more than just a rewards tool. Members enjoy exclusive features, services, promotions and have access to valuable information. For example, through the platform, members have [...]
Create Direct is proud to be the pitch winner for Michelin sell-out campaign in Romania, Croatia, Hungary, Slovenia and Greece. Targeting transporters and dealers, the agency had to propose a tactical promotion to replace the Michelin previous program for end-users with a promotion covering up to a year for the entire region. The campaign had to [...]
In a previous newsletter, Create Direct announced two new projects: Lesaffre, yeast and baking solutions, and Husqvarna, the company that has brought chainsaws to a whole new level. The projects were focused on creating loyalty and rewards campaigns and programs. That was exactly a year ago, in 2020. Now, Lesaffre has decided to go all in, [...]
