In 2019, we launched “Sound of Life”, a successful concept for all Gothaer insurance products. This concept was adapted as the new standard of consultation for all “circle of life” discussions.
During the Corona Pandemic, many people got a dog or other animal, which created a high insurance potential. Therefore it was decided to create a version of Sound of Life for animals.
We now implemented this concept in many different forms. First as a printed creative flyer that shows all phases of the dog’s life at a glance. We then created digital consulting documents, an online banner, posters for the insurance agencies and finally a video for Facebook.
Our concept has been very well received by both employees and customers. This was particularly evident in the sales rate, which, like the insurance premium, was able to rise sharply.