AGENCY: IDN Romania
CLIENT NAME: Xerox
Sell the Xerox WorkCenter 72xx color equipment (quite expensive, ~ 2500-3000 euro)
Create Direct generated 4 distinct landing pages, 2 for each target group and a series of online banners promoting each of the 4 types of promotions.
We used A/B testing techniques and optimize the landing pages and the banners daily in order to get BEST RESULTS
REMARKETING. Also, a series of secondary banners were created for users who either visited the website and didn’t finalize the registration or finalized the registration but didn’t finalize the acquisition. There users were retargeted with the help of cookies.
Smart ideas + good management + remarketing = GREAT RESULTS
46 shipments sold during the campaign
96 eur = cost/lead
180 eur cost/sale
The value of the pipeline generated: 680.000 eur, with only 4000 eur!