AGENCY: IDN Bahrain
CLIENT NAME: Bahrain’s Telecommunication Regulatory Authority (TRA)
Trime was commissioned to create seasonal greetings in digital form for Bahrain’s Telecommunication Regulatory Authority (TRA) that were creative, modern and friendly
The TRA’s reputation has not always been viewed in a positive light by all customer groups and therefore the need to reflect an organization that was actually approachable and friendly was required.
Employees, Corporate and non-corporate customers
Trime Media sourced inspiration from the TRA’s own brand colours to create an illustrated range of digital greetings that would accurately and creatively reflect the theme of each occasion.
1. The agency won the tender against respected networked agencies
2. The response internally and externally was truly positive
3. Feedback indicated that the strength of the campaign was its flexibility in being able to get across diverse messages and power in personifying TRA brand equity