AGENCY: IDN Romania
CLIENT NAME: Create Direct
A special greeting card for the holidays
To create an out of the box greeting card that will pop out and remain as a pleasant memory in the costumer mind
The strategy should be adapted to the moment (Winter Holidays)
Given the time of Winter Holidays everybody will send greeting cards and Christmas gifts to their clients (including our competition sending greeting cards and gift to our prospects).
We needed to find a something that would make the difference between us and the rest.
Nobody invested that much in the greeting cards or gifts to the clients, we’ve leard the lessons from the recession period. Nor could we.
We sent an greeting card email to all our clients. The email will be a gif image with our “Special” office building.
Will contain a invitation to come join us in a snowball fight.
Starting from this concept we started the communication
The communication was done exclusive online (Email and landing page with video integration)
55,88% Unique click rate
101,47 % Unique opening rate
97,14 % Delivery message rate
Landing page with video integration