AGENCY: IDN Italy
CLIENT NAME: ISTITUTO GANASSINI – BRAND RILASTIL
Increase BRAND AWARENESS.
Expand CUSTOMER BASE favoring the trial through actions targeted PRODUCT SAMPLING.
Strengthen the perception of premiumness.
Transmit a strong expertise / authority in terms of content.
INNOVATION push not only by the supply side but also on the level of communication initiatives.
The strategy is based on creating a DATABASE which aims to build a bond and a relationship between the brand and the consumer. The activities of CRM offers consumers personalized initiatives and the premiere presentation of new products and allows you to test products at home. The entire program is integrated with social networks (FACEBOOK) where consumers most loyal trademarks can participate in promotional campaigns and search for the nearest retailer where is possibile to find test products. The main element for increasing awareness and involvement by the new consumer is now Facebook.
After 12 month of activity:
75.000 Facebook likers
40.000 Customers involved
30.000 users registered into database