AGENCY: IDN Bahrain
CLIENT NAME: Bahrain TV
Trime Media was commissioned to increase the viewing figures for Bahrain TV shows during Ramadan
To inform audiences of specific shows and timings
Compete with established competition through alternative pan-Arab channels
Secondary: Arab speakers
To persuade audiences that Bahrain TV was the place to be during Ramadan, we drove a marketing strategy of awareness through a creative approach of a teaser and reveal. The creative strategy led by the strapline which rhymed in Arabic focused on the concept that if you are going to get together during Ramadan make sure you make us part of your gathering.
The campaign used an integrated approach in order to make our audience aware at various touch points. It utilised the most powerful forms of media in the kingdom, namely television, outdoor, print and digital through social media.
Initially the campaign ran the teaser element using the strapline only through social media to create intrigue and then revealed what was coming – i.e. the shows and their timings.
1. Viewership for the programmes highlighted increased from previous years.
2. The campaign achieved creditable postings across all social outlets