AGENCY: IDN France
CLIENT NAME: Regional Chamber of Notaries from Loire Atlantique
Facing competition from real estates specialists and as legal settings are changing, Notaries from Loire Atlantique decided to launch a billboard campaign to make people aware that notaries may be useful to find a home too.
As this part of notaries missions stil remain unknowned and share of voice for the campaign low, the agency decided to make a daring and unexpected campaign to create impact and interest.
– Thus, the consumer point of view has been adopted to make the message easily understood
– The message has been based on a pun to increase impact : good (well-being) / good (real estate good)
– An analogy has been delivered to make the message emerge and understood : “My notary makes me (feel) good”
• Traffic on www.immobilier-notaires.fr raised by +35% during the campaign
• Traffic : average + 20% since end of the campaign