AGENCY: IDN Italy
CLIENT NAME: L’oreal Italia – Brand Kerastase
Widening the dock of customers Kerastase (salons)
Traffic increase in the halls
Establish a direct relationship make final consumer
Consolidate and increase sales through a CRM program that allows an effective activity of up-selling and cross-selling and aquisition of new leads.
The strategy is based on creating an exclusive area dedicated to clients of beauty salons that aims to build a bond and a relationship between the store and the end consumer. The Club offers consumers personalized initiatives and the premiere presentation of new products and allows you to test products at home. The entire program is integrated with social networks where consumers most loyal trademarks may express their comments and relate their experiences with the brand.
More than 30.000 registered customers in 18 month (database bulding) and 2.000 official point of sales involved (beauty salon).
video promo: https://www.youtube.com/watch?v=ORadZCtCflE