AGENCY: Sales Group
CLIENT NAME: Sales Group
Campaign started: February 2018 (new version)
Campaign ended: Still in progress
Created at: September 11, 2018
Generate qualified leads of people interested in housing or house renting. Generate leads with information of name, age, email, postal code, phone number.
- Usage of content, the renting law, as an attraction of users.
- We created a landing page offering a Renting Law Manual, in which the users can read the general guidelines of the house rental law.
- To obtain this manual, the users only have to register, filling a form in our landing page or Facebook.
- New leads (Feb to August): 16.438
- Prints: 4.576.052
- Facebook page: 14.111 likes
- Clicks: 210.556
- Very low cost per click/ low CPL
- ROI within the first year.
- Email marketing
- Facebook Ads
Campaign element description:
It’s a simple landing page, in which we request a form filling in order to provide the Manual.
We can also make offers of several clients, by asking the users an extra question (example: “Do you want to lower the value of your energy bill?)
Image + text inviting the users to download the Manual.