AGENCY: IDN Bahrain
CLIENT NAME: Bin Mahmood Holding Co
To create a new brand identity for a new chocolate brand in Bahrain
To build a brand that would compete in regional markets with the potential for international expansion
To launch a local brand with multi-national facets. I.e. introducing a French name celebrating Belgian chocolate with a Bahraini influence through Arabic flavours.
Trime Media created an integrated campaign through a new brand identity and packaging. The solution focused on Bahrain’s unique heritage and personified the brand name through an iconic letter that was stylised and invoked a true Bahraini influence. The palm tree became a key focus through the name, design and given Bahrain was historically known as the island of a million palms. The colours adopted magnify the chocolate appeal and have been created to be reversible as required for greater flexibility.
1. The brand identity and mark was highly valued by the client
2. The need for a Bahraini focused product has been realised
3. The product is receiving positive responses in terms of B2B luxury concessions