CLIENT NAME: Rehms Druck
Campaign started: May 25, 2017
Campaign ended: July 3, 2017
Created at: August 17, 2018
Conception and realization of an extraordinary exhibition appearance for the CoReach fair in Nuremberg. Including invitation mailings and fair giveaways. The concept was intended to strongly emphasize the digital printing competence of Rehms Druck.
The maintheme of this exhibition concept was “Airport”. Even in a printing company, a lot of proccesses run just as in an airport. The concept colors yellow and violet are taken from the logo of Rehms Druck. The booth itself was based on a departure terminal. In the multi-level communication before the fair, many terms such as VIP Lounge, departure, check in and others were used to get in the mood for the fair event. As a giveaway follow me cars made of cardboard and trolleys were offered with information material.
The exhibition appearance has generated very positive feedback from customers and interested parties. The number of visitors was even higher than in the previous year. The fair giveaways had a much longer service life than normal information material for customers and prospective customers. Directly during the fair, 4 direct orders with high volumes were generated.
Results in detail:
Response rate invitation mailing: 27,2 %
Give aways distributed on 2 days of fair: 600 (100%)
Visitors an exhibition stand: 238 (197 in 2016) = Uplift of 20,8 &
Response rate on follow up mailing: 42,2%