AGENCY: IDN Bahrain
CLIENT NAME: Bahrain Bay
Trime Media was commissioned to create communication that helped reflect the authenticity of Bahrain Bay’s heritage with an eye to the future
Overcoming an insecure socio-political environment in the country, particularly in terms of financial investment
Established investors, potential investors, financial stakeholders
The marketing strategy was to create awareness of Bahrain Bay’s new development and yet pay homage and respect to Bahrain’s architectural heritage. Creatively, the concept needed to blend the past and the future in a respectful and yet dynamic manner.
The campaign awareness was delivered through web banners
The delivery exemplified the dramatic billboard style of Bahrain Bay and used a visual and verbal interpretation that would both reassure and encourage target audiences in equal measure. The communication was delivered through a creative approach of revealing Bahrain Bay’s vision through a clever scroll-over mechanism particularly suited to the digital medium.
1. The campaign achieved positive feedback across the target audiences
2. The campaign reflected the high standards of Bahrain Bay communication