AGENCY: IDN France
CLIENT NAME: Chez Clément
Determine a new brand positioning in order to improve brand image, differentiation and attractiveness and to increase traffic and spendings.
Target: brand’s customers and every consumers into each restaurant commercial area.
Audience: Parisian consumers and foreign visitors.
Strategy: Revitalize the restaurants by establishing a new brand positioning based on its unique selling proposition :
– More than a traditional « brasserie » or a common restaurant, Chez Clément is a « Rotisserie ».
A new speech then which focuses on the original vocation of the brand and highlights its products.
A new brand territory and communication codes to spread the brand around and bring personality to the brand.
And new tools to make the brand more visible and attractive.
Brand awareness : +7% in 10 months
Traffic: +8% while market trends are -7%
Average ticket : +3%.
New menus both for adults and children.
A social conversation on Facebook and Twitter.
A complete in-store set of tools with posters and point of sale advertising and brochure.
A recipe book to share.