B&F becomes the lead agency for dialogue marketing and sales promotion for Gothaer Insurance company based in Cologne. The winning campaign team, led by managing director Kristin Brüggemann, prevailed against nine competitors in a pitch. The task includes both: promotional materials to support sales and accompanying direct marketing measures. The start project is the sales promotion for the new life phase concept of Gothaer. The concept title is „Sound of Life“.

“Creativity and development competence in the required communication disciplines were just as important as the industry know-how for our new client. We can offer both with decades of experience,” B&F Managing Director Andreas Romanowski says about the budget win. The agency has already successfully implemented numerous concepts for networking dialogical measures with sales for several customers. On the one hand, the activities should pick up the potential customers in their respective life situations and raise awareness of the various risks. The probability of completing the contract after the diagnosis should be supported by printed materials.

“We rely on classic print concepts with strong visuals because their tactile experience underlines the value retention of the insurance and their product,” says Senior Creative Director Marc Schmitt. „To to visualize the life phase concept, we chose the topic of Music. Music accompanies us every day from childhood to old age. That applies to everyone very individual and can convey emotions extremely authentically. A truly convincing concept and a complex execution.”