AGENCY: & et vous
Project: Mon doudou’s hospitals (cuddly toy)
Created at: November, 2018
PharmaVie association leads several missions around public health since 30 years. This association is highly engaged to the fight against AIDS and have several project around sick children at hospitals.
Indeed, 3 million of children are sick at hospitals in France, 60% are serious case. Based on this statement and the lack of adequate facilities, PharmaVie decided to improve the care of children.
“Mon Doudou’s hospitals” is an associative project for a personalised welcome for the children between 2 and 11 years old at pediatric service of the hospital. It is a colorful playing area like a mini hospital inside the pediatric service to support the child’s hospitalization.
Every child who is hospitalized receives a teddy bear “Toudou”as a substitute of the sick child. So the child receives an explanation about his medical procedure and treatment through Toudou.
This association was looking for an agency to create content around their actions.
They need to increase the visibility and virality on the target public and opinion-leaders with powerful vectors of communication.
And at last, to manage public intervention for a growing presence of mind and media visibility of PharmaVie.
The “Et Vous” agency won this call for tender as a conversation strategy consulting company.
The agency has to launch two funds raising campaign to fund new “Mon doudou’s hospitals” with a print campaign on key-rings and teddy bears. “Et Vous” worked with the interior architect for the wall panelling at the new mini-hospital at Necker Hospital with recreational signage. Last but not least, “Et Vous” took care of the announcement of the opening of the newest “Mon doudou’s hospital” in Tours, France with prints, leaflets and videos.