The Serbian Chapter of IAA hosted Serbia’s first Effie competition. Two silver trophies and six bronze trophies were awarded to the most successful campaigns between July 1, 2015 and December 31, 2016.
As a Partner Agency, Kreativa Unlimited was among the finalists this year for The Effie Awards in as many as five out of 16 categories, as well as being awarded two Bronze Effie’s.
In the category Social Good-Brands, the Bronze Effie went to the campaign: “Together for parenting schools” (“Zajedno za škole roditeljstva“) – Client: The Coca-Cola Company (Serbia) – Brand: Rosa, Agency: McCann Beograd, Partner agencies: Flexis (Serbia), Kreativa Unlimited (Serbia), Represent Communications (Serbia).
In the category Beverages – Non-alcohol, the Bronze trophies were won by agency McCann Belgrade for the campaign “Separating… 2016” (Schweppes), client The Coca Cola Company. Agency: McCann Beograd, Partner agencies: Executive Group (Serbia), Kreativa Unlimited (Serbia), Represent Communications (Serbia).
Kreativa Unlimited created an integrated brand experience campaign based on the current global campaign for Schweppes and was in charge of all of the production and execution. We needed to get our target audience to start seeing Schweppes as a relevant drink for them.
For Rosa, local water brand of The Coca-Cola Company we took part in a CSR project in order to connect with young mothers and fathers. The whole process was done locally from idea creation to execution. The schools were open in 10 cities throughout Serbia and the process of production was very demanding because it required constructing, furnishing, branding and launch of all the schools. This year The Coca-Cola Company decided to continue with the project and the same quantity of the schools will be open in another 10 cities.