IDN Digital Transformation Conference & IDN Creative & Strategic Forum 2018

Barcelona, October 24-28, 2018


Great speakers

Nancy Nemes
Nancy NemesFounder and CEO Ms. AI , former sales and marketing leader at Google and Microsoft
Nancy Nemes, MBA, is a is Digital strategist / Startup Mentor / B2B and B2C/Conference Speaker. She is a tech trendsetter with 20 years of global experience in high tech across Europe, USA, Canada and South America. Nancy heads up Google’s Hardware business in Germany, Switzerland, and Austria. Prior to that, she spent 15 years at Microsoft leading up IOT in its early days, Digital & Consumer Marketing, Business Development and Sales for various products and services.
Colin Rattigan
Colin RattiganGlobal VP Consumer Engagement / Marketing Director Lands' End
Lands End a beloved Brand is going through a complete transformation. Colin will take us through some strategies that will be re-building the Brand, globally.
Matt Prohaska
Matt ProhaskaCEO & Principal at Prohaska Consulting
With over 2,300 trained advertising personnel at Matt’s leading Programmatic Training business we will find out what is in store for programmatic and how it dramatically changes our media buying strategies.

Conference venue

Novotel Barcelona City Hotel

A Great Barcelona Hotel


Located in the heart of the city of Barcelona, close to the beach, Sagrada Familia and shopping centers, opposite the Torre Glòries, the hotel features well-equipped rooms, an outdoor pool, fitness center, solarium, meeting rooms – everything you need to feel at home.

Best attractions in BARCELONA

Source: Flickr

Palau de la Música Catalana

It might be the Palace of Catalan Music, but you come as much for your eyes as your ears. The auditorium is a kaleidoscope of roses, chandeliers, and stained glass. This is the work of Modernist architect Lluís Domènech i Montaner, a building some say is even prettier than the mosaic master’s. Built to house the Orfeó Català symphonic choir, today’s musical acts span from choral to pianists, jazz, flamenco, and operas such as La Traviata and Carmen. A key decision is whether to visit in daylight, for a tour, when the building is at its most spectacular, or at night, for a concert, when the music is.

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Park Güell

Park Güell is an almost make-believe landscape: home to Barcelona’s famous mosaic lizard—the image on a thousand postcards—plus spiral towers that look like fairground slides. The city’s grandest park began life as a collaboration between entrepreneur Eusebi Güell (hence the park’s name) and Antoni Gaudí.

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Barceloneta is the high-school jock of beaches: loud, popular, and boisterous. Its version of a buff torso? A strip of sand that’s no less of a showoff; at one end, there’s the metallic, sail-like silhouette of the W Hotel, at the other, the blinding gold sculpture of a fish by starchitect Frank Gehry. When you’ve arrived at Barceloneta, you know it. If you’re looking for the whitest sand and the most azure waters, you won’t find them at here. It’s not a beautiful beach, but it’s convenient, chaotic, and must-see.

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Camp Nou

There are two graphic indicators of the importance FC Barcelona soccer club has in the city. One is the volume of fake Lionel Messi shirts, the club’s god-like striker, that are for sale everywhere. The second is the capacity of its home stadium, the Camp Nou. At 99,354, it’s the biggest in Europe. Visualize that number pouring into the concrete monolith on match day, and the club wasn’t messing about with its slogan ‘més que un club’ (“more than a club”). Being part of that street-filling throng is thrilling.

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Parc del Laberint d’Horta

Barcelona is famous for its buildings being works of art; this is one of the few examples of a garden stepping up to that level. On the wilderness spectrum, Barcelona’s oldest park is beauty-salon manicured: splendid temples, lily-glazed ponds, sculptures of mythological figures, and a cypress maze that’s clearly given the gardener’s pruning shears a workout. The labyrinth is definitely the standout feature, a maze made of elaborate swirls of thick foliage. It recreates the Greek myth of Theseus destroying the Minotaur (a part-human, part-bull monster) to fall in love with Ariadne. A similar fate awaits those who make it to the center—no bovine slaying required, but you will find love in the form of a statue of Cupid. If that all sounds a bit soppy, scoff later: the maze is harder than it looks.

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La Boqueria

La Boqueria might be Barcelona’s oldest market—it started life in 1217 as a mere huddle of meat stalls on La Rambla—but tradition isn’t staid. More than 200 stands unite like a foodie’s choir: traders’ shouts, the clink of glasses, welcome greetings sung out (“holaaaa”). Though, for all the atmosphere, it’s the smell that gets you: warm, ocean-salty, freshly fried fish: the kind that lines your nostrils, excites your stomach, makes your physician tense, and has to be washed down with a glass of cava. Grab a fruit smoothie from the technicolored stalls as you walk in. Then do a lap: the deeper you venture, the better value the prices.

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Fabulous program prepared for you

Hurry up and book the dates in your agenda!