Rilastil is a brand of Istituto Ganassini, an Italian leading company in the formulation and production of innovative dermo-cosmetics products. Rilastil is a cream for the prevention and treatment of stretch marks.
DM GROUP developed an inbound marketing strategy with a strong emphasis on content to engage the target interested in this product, pregnant women. So it was decided to dedicate to all mothers a space, the site http://gravidanza.rilastil.it/, to accompany them in their waiting for nine months through tips, games, information on beauty treatments and well-being in general to better enjoy the 9 months of pregnancy.
The campaign “Mille domande, una certezza” was launched in late November and included a video specially created by Ganassini that was distributed through TV, company web site and social networks.