With the new year starting at full speed for so many of us in the marketing world, came the time for IDN Management to follow up on last year’s results and head for new horizons in 2018. The meeting occurred between the former Executive Chairman and Founder of InterDirect, Pieter van den Busken, Cosmin Lacatusu (Executive [...]
One of our long-term clients, Bosch Thermotechnology, came to us for a new upsell campaign focusing their existing customers, to encourage and stimulate them to replace their old, over 7-year-old Bosch, Buderus and Junkers heating units, with the new generation, innovative condensing Bosch and Buderus models. What we do is contact all of the Bosch customers [...]
As creator and administrator of HP Bonus Club, one of the main loyalty programs in our portfolio, developed for HP customers, Create Direct is now in charge of the digital campaign for recruiting new users and activating the existing ones, taking over the marketing plan from another advertising agency. Already in the 2nd month and round [...]
