The inevitable and much discussed alignment with the GDPR (General Data Protection Regulation) finally happened in all of EU and with it begins a whole new era for online data protections. Starting May 25, companies are required to collect, process and protect their personal data with increased safety and provide users the power of decision-making and [...]
This year’s IDN Managers Meeting in Bangkok took place under the Digital Marketing Transformation theme and it was a wonderful learning experience and a breakthrough event for us. For the first time, InterDirect Network hosted a public event, with over 50 attendees from all over the marketing world, with local and international brands (like Accor Hotel [...]
With the new year starting at full speed for so many of us in the marketing world, came the time for IDN Management to follow up on last year’s results and head for new horizons in 2018. The meeting occurred between the former Executive Chairman and Founder of InterDirect, Pieter van den Busken, Cosmin Lacatusu (Executive [...]
One of our long-term clients, Bosch Thermotechnology, came to us for a new upsell campaign focusing their existing customers, to encourage and stimulate them to replace their old, over 7-year-old Bosch, Buderus and Junkers heating units, with the new generation, innovative condensing Bosch and Buderus models. What we do is contact all of the Bosch customers [...]
