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Database management

/Database management

Database management and machine learning

By | January 31st, 2017|Categories: Database management, Pandora, Public|

DM GROUP developed a new technology for marketing database management, target identification and 1to1 real time communication. As in programmatic buying, DM GROUP reversed the approach for target identification, from  "static clusters” on the basis of socio-demographic and behavioral data to  "dynamic targets" , according to the reactions to message and /or multichannel communications (e-mail, sms, [...]

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Weber, a very strong brand

By | January 12th, 2017|Categories: Creative, Database management, Design, Pandora, Public|

Briefing One of the reasons why Weber is such a strong brand? Consistent branding from the heart in all their communication. Whether you visit the website, drop in at one of their shops or see a Facebook post; the solid design of Weber is recognizable everywhere. Not only in the Netherlands, Weber is active and consistent [...]

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