IDN Managers Meeting 2022 – Vienna awaits!
Mark May 13th on your calendar and click here to join us in Vienna! Our hybrid conference IDN Managers Meeting is right around the corner! It's the perfect opportunity to connect with fellow IDN members and learn how you can build on your success through cross-agency [...]
vandenbusken 60 years: Interview with Freek Kaalberg, Jack Link’s LSI Netherlands B.V
60 years of vandenbusken, part 3 Substantive and personal chemistry is the foundation of a successful collaboration 1961, founder Pieter van den Busken shook up the direct marketing world with his progressive vision and quirky ideas. Under the leadership of the second generation, Arnout and [...]
vandenbusken 60 years: Interview with Erik Jan Koedijk
60 years vandenbusken part 2 The creative translation remains key In 1961, founder Pieter van den Busken shook up the direct marketing world with his progressive vision and self-willed ideas. Under the leadership of the second generation, Arnout and Caspar van den Busken, the agency [...]
Global Data Privacy: What the consumer really thinks
Research about consumer data privacy has been recently published by Global Data and Marketing Alliance. Their findings demonstrate that global consumer mindset has continue to develop and that public awareness and acceptance of the role that data exchange plays in modern digital economy has increased since [...]
vandenbusken 60 years: Interview with Floris Liebrand of RAI Vereniging
60 years vandenbusken, part 1 Good campaigns make you curious In 1961, founder Pieter van den Busken shook up the direct marketing world with his progressive vision and self-willed ideas. Under the leadership of the second generation, Arnout and Caspar van den Busken, the agency [...]
Protect furry family members – A Pet Insurance Concept
In 2019, we launched “Sound of Life”, a successful concept for all Gothaer insurance products. This concept was adapted as the new standard of consultation for all "circle of life" discussions. During the Corona Pandemic, many people got a dog or other animal, which created a [...]