Ichiro Niwayama, CEO of Symphony Marketing, has published his sixth book, B2B Marketing Deviation Value Up on August 20,, 2020, from Nikkei BP. Symphony Marketing is the leading B2B marketing services firm in Japan. Founded in 1990, Symphony has served over 500 global clients. In his new book, Mr. Niwayama points out the systemic weakness of [...]
On September 1st, 2020, the IA jury announced the final list of agencies nominated for the IMA Europe Incentive Awards 2020. Create Direct solutions received 3 nominations in two distinct categories. Rewardiful.com solution received a double nomination in the categories Best Use of a Technology in a Program and Best Technology Provider or Solution. Rewardiful.com is [...]
IDN Creative & Strategic Forum 2020 is now happening in the new normal: online. We are fast adapting and even inspired by this unusual global situation we are all facing. We are finding new ways of continuing our traditional events, of sharing our most powerful work, of creating memorable moments. The e-event is set on the [...]
Most people shy away from asking for help. They wait until the last minute, waste energy and resources and keep themselves stuck. Don’t be like those people. It`s okay to admit that the pandemic has taken us all by surprise. Furthermore, it’s advisable to ask for help, assistance, guidance and keep an open mind about new [...]
