STREIT is a leading company for the development of software for craftsmen. B&F was invited to pitch. What was needed was a concept for a print-to-web campaign. The target group were craft businesses. The product is a modalur software package. B&F has gone one step further. Instead of just fulfilling the task B&F has also designed [...]
The global situation didn't stop the IDN e-Creative & Strategic Forum 2020 from happening. It took place online, on the 8th of October and it was a success. The theme this year was Creating (in) the Future. Insightful, as always, the conference brought forth relevant topics on what changes we are facing during these unusual times [...]
Create Direct has developed GiftyDepot.com, a complete solution in the logistics award process of trade, loyalty and reward campaigns. GiftDepot.com solution includes award feed, order management, storage, pick & pack and delivery. The rewards management GiftyDepot.com solution has been created for companies that develop their own trade/rewards programs or loyalty clubs, but do not have the [...]
Ichiro Niwayama, CEO of Symphony Marketing, has published his sixth book, B2B Marketing Deviation Value Up on August 20,, 2020, from Nikkei BP. Symphony Marketing is the leading B2B marketing services firm in Japan. Founded in 1990, Symphony has served over 500 global clients. In his new book, Mr. Niwayama points out the systemic weakness of [...]
