- All
- 1.1 Integrated multichannel campaigns
- 1.2 Loyalty program
- 1.3 (Traditional mailings)
- 1.4/Digital campaigns
- 1.6 (Event)
- Asian cluster area
- B-to-B
- B-to-C
- Best use of content
- Best use of data
- Brand package/identity solutions
- Branding
- Brochure
- Call-center
- Case-study
- Catalog
- Central & Eastern Europe cluster area
- Continuity scheme / Loyalty program
- Customer strategy
- CX/Service design
- Digital
- Direct mail
- Direct response
- Email Automation
- Field marketing
- IDN Austria
- IDN Awards 2017
- IDN Awards 2018
- IDN Awards 2019
- IDN Awards 2020
- IDN Bahrain
- IDN Finland
- IDN France
- IDN Germany
- IDN India
- IDN Italy
- IDN Myanmar
- IDN Netherlands
- IDN Norway
- IDN Portugal
- IDN Romania
- IDN Singapore
- IDN South Africa
- IDN Sweden
- IDN Switzerland
- IDN UK
- Innovations
- Integrated campaign
- Loyalty
- Members
- Mobile
- Multichannel campaigns
- Northern Europe cluster area
- Online strategy
- Other / Alternative media
- Outdoor
- Pandora
- Press advertising/Print ads
- Public
- Radio
- Rebranding
- ROW (Rest of World) cluster
- Social Media
- TV Commercial
- Video
- Western Europe cluster area
Do I have your attention? You have mine!
Case-study, IDN Awards 2020, IDN Netherlands, Multichannel campaigns, Pandora
AGENCY: CLIENT NAME: RAI Vereniging Campaign started: July 1, 2020 Campaign ended: August 1, 2020 Created at: August 27, 2020 BRIEF After Covid19 kept us in lockdown for two months, our client, the Dutch Association for the mobility industry, noticed that more and more people chose other - individual- options for their transportation, such as the bicycle, scooter, [...]
Creating the itch to switch
Best use of content, Case-study, IDN Awards 2020, IDN Netherlands, Pandora
AGENCY: CLIENT NAME: De Nieuwe School Campaign started: August 1, 2019 Campaign ended: July 31, 2020 Created at: August 27, 2020 BRIEF What makes a student switch from a public to a private school, while it is 10x more expensive? And how does the decision process work? Who has influence on the switch and the process leading up [...]
Tasty content to convince target audiences with different tastes
Best use of content, Case-study, IDN Awards 2020, IDN Netherlands, Pandora
AGENCY: CLIENT NAME: Chefs Plate Campaign started: November 1, 2019 Campaign ended: March 31, 2020 Created at: August 27, 2020 BRIEF Chefs Plate, part of Hello Fresh, is a Canadian company that offers a meal box subscription service with local ingredients. Their weekly changing recipes can be cooked easily and fast. Via Harvest Digital, the IDN member from [...]
Bring the summer holidays to your garden! Summer campaign 2020
Best use of data, Case-study, IDN Awards 2020, IDN Netherlands, Multichannel campaigns, Pandora
AGENCY: CLIENT NAME: ECOstyle Campaign started: June 11, 2020 Campaign ended: July 31, 2020 Created at: August 27, 2020 BRIEF Due to the COVID-19 pandemic, a lot of people in the Netherlands canceled their summer holiday for 2020 and stayed home instead. For ECOstyle, manufacturer of environmentally friendly products for soils, plants and animals, vandenbusken saw this as [...]
From activation campaign to content strategy A smart driver is a motorcyclist
Best use of content, Best use of data, Case-study, IDN Awards 2020, IDN Netherlands, Pandora
AGENCY: CLIENT NAME: RAI Vereniging Campaign started: October 1, 2019 Campaign ended: On going Created at: August 27, 2020 BRIEF In 2018 we created the (IDN-award winning) campaign “A smart driver is a motorcyclist” for our client RAI-Vereniging. Target: positively influence the acceptance and perception of the motorcyclist, which leads to a more positive image of motorcycling and [...]
Dare to be edgy
Case-study, IDN Awards 2020, IDN Netherlands, Multichannel campaigns, Pandora
AGENCY: CLIENT NAME: Allianz Campaign started: September 16, 2019 Campaign ended: November 12, 2019 Created at: August 27, 2020 BRIEF A disability insurance (AOV in Dutch) is not the most appealing topic for the self-employed or small-scale entrepreneurs. These insurances have a bad reputation. People are afraid that the insurance won’t cover, if something does happen, due to [...]
With ECOstyle, you’re done with it! Spring campaign 2020
Case-study, IDN Netherlands, Mobile, Multichannel campaigns, Online strategy, Pandora, Social Media
AGENCY: CLIENT NAME: ECOstyle Campaign started: March 16, 2020 Campaign ended: May 31, 2020 Created at: August 27, 2020 BRIEF ECOstyle asked vandenbusken to create a campaign to drive more sales out of the current situation (COVID-19). Important in this campaign is to focus on the ecological benefits of the ECOstyle products. ECOstyle, manufacturer of environmentally friendly products [...]
And there was light! Look ahead.
Case-study, Digital, IDN Netherlands, Online strategy, Pandora, Social Media
AGENCY: CLIENT NAME: RAI Vereniging Campaign started: October 7, 2019 Campaign ended: January 31, 2020 Created at: August 27, 2020 BRIEF In 2018 we created the “Look ahead” campaign for our client RAI-Vereniging. A campaign to create positive awareness to promote their bicycle lighting quality mark. A label to point out to consumers that high-quality bicycle lighting is [...]
Introducing: credit experience
Case-study, Customer strategy, IDN Awards 2020, IDN Netherlands, Pandora
AGENCY: CLIENT NAME: Cannock Campaign started: March 1, 2019 Campaign ended: October 31, 2019 Created at: August 27, 2020 BRIEF Cannock is a company specialised in credit management, simply put: they help companies to get paid by their clients. Companies can outsource their entire invoicing process or chose to outsource parts it. Cannock asked us to create a [...]
Go Out Together, Stay Home Together
Case-study, Customer strategy, IDN Awards 2020, IDN Netherlands, Pandora
AGENCY: CLIENT NAME: Restaurant ‘t Amsterdammertje Campaign started: March 23, 2020 Campaign ended: June 1, 2020 Created at: August 25, 2020 BRIEF Restaurant ‘t Amsterdammertje is a restaurant owned by the famous Dutch chef André Gerrits. The concept of the Michelin star restaurant is vibrant, international, creative and playful. Fine dining in a relaxed atmosphere in which you [...]
