The world’s elite direct, digital and data driven marketers gathered again, at the annual IDN Creative and Strategic Forum, for three days of ground-breaking insights and bold ideas, trends and remarkable speakers.
And what a great meeting it has been! With a sunny, exhilarating city like Lisbon as a host, the energy could not be more uplifting.
InterDirect members from all over the world joined forces: Austria, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Romania, Singapore, Sweden, Switzerland. They all showed their collective knowledge on direct and digital marketing by presenting their best marketing campaigns, strategies and practices.
The output – Reconfiguring our perspectives on marketing. New trends, future collaborations, exchanging ideas and opinions, what works and what doesn’t, new markets and clients’ prospects across multiple countries.
CX Masterclass – One of the most eye-opening Customer Experience seminars, brought to IDN members only by Ireland’s brilliant marketer – Michael Killeen, who delivered his key CX insights in an over 3-hour short training, which turned out to be a real customer experience in itself.
Case Studies – Always one of the most interesting parts of every IDN Conference, where participants learn about the similarities and differences between the local markets across the world, as every country presents its most successful and innovative campaigns.
Farewell of a pioneer – This year’s conference had also a special occasion planned, as the very founder of InterDirect, Pieter van den Busken, celebrated his retirement throughout an emotional evening, marking his incredible 30-years journey with IDN.
IDN Awards – The much-awaited ceremony for this year’s best campaigns, strategies, innovations and results, as they were carefully analysed and decided by IDN jury members. The winners were announced for categories such as: B2C and B2B Multichannel campaigns, Loyalty campaigns, Digital and Social Media campaigns, Traditional Mailings.
Next stop: Bangkok! Following this year’s success, the next IDN Manager Meeting Conference 2018 is already “in the making” and will be hosted by the fantastic city of Bangkok, Thailand.
Want to join InterDirect and be a part of our international network of direct and data driven marketing agencies? Leave us a message here.