My Way - A global perspective on the past, present and future of direct marketing
Review of the Keith Wiser DM book from Charles Prescott.
Enjoy 250 pages of the some of the most amusing and experienced direct marketing wisdom and skill development you will ever encounter. This could be a textbook. In fact, it probably should be required reading in any marketing school that claims to grant a graduate degree. But, and here's the fun part, it reads like an intelligent conversation with a brilliant dinner companion. Written by one of South Africa's and the world's most amusing and successful direct marketing professionals, a doyen of the Interdirect Network, Keith Wiser.
Keith has learned a lot, thought a lot, and he teaches and thinks a lot in this very artfully constructed and written work. It's encyclopedic, historic, painlessly educational, full of case studies, opinionated, and laugh-out-loud funny.
How many books on marketing have chapter titles named after popular songs, names which ring true to marketers: People Who Like People, Making Your Mind Up, Wait a Minute Mr. Postman. Charles Prescott, US
About author Keith Wiser
Keith (left on photo) is one of South Africa's leading and best known direct marketers, having been active in the field since the early eighties. Does that make him an old fuddy duddy ... not at all. He is just as active today as he was more than 25 years ago. He still retains an appetite and passion for direct marketing which is apparent from every page of this book. Whilst you may not agree with everything he writes, his views are always refreshing and challenging based on his almost encyclopaedic knowledge and day to day experience.
This DM book is free to all Interdirect Network visitors!
