08-07-05 Ukraine yielding to direct culture Direct marketing is not as widely used in Ukraine as europe, but delegates were keen to learn more about the strategic and creative aspects of it. Read more...
22-07-05 Dutch agencies need updating The agencies that will succeed are the ones with the knowledge and experience to take a "helicopter view' of the media landscape. Read more...
19-08-05 I't time to plug the talent drain For some graduates, a career in marketing has not lived up to expectations, and we are losing talented direct marketers to other industries. Read more...
09-09-05 Swedish mailers maintain growth Addressed and unaddressed direct mail continues to increase, but the internet is the most popular medium. Read more...
16-09-05 Finnish analysis getting results The difficulty is knowing when a customer is about to buy a motorbike, or when someone's eldest son is planning to join the army. Read more...
30-09-05 A positive take that pays off Delinquency marketing involves persuading cardholders who ar in arrears to join a sheme to turn them into regular cusomers. Often, incentives such as lower interest rates are offered. Read more...
07-10-05 It's time to ditch that loyalty card The no longer serve as purpose, and are just taking up valuable space in consumers' pockets and handbags. Read more...
28-10-05 Irelnad Needs to count in analysis If analysis is undertaken, it is usually at the end of an initiative, rather than during it, when marketers would have some hope of effecting change. Read more...
11-11-05 India facing up to best practice 'Do not call' lists do not usually apply to Indian customers, since there is a lack of privacy and data protection laws. Read more...
29-11-05 UK should learn global lesssons We've seen a shift in call centres in India, but the real growth will be in providing offshore database design and management. Read more...
09-12-05 The rise of NZ's 'junkmail' junky While 'the letterbox' has not managed to slip the 'junk' prefix, the study, and others like it has breathed new life into the medium. Read more...
03-02-06 Ukrainians witness arrival of CD mailing During the past 5 years, the use of videos and CD's in direct marketing has become popular in the Ukraine. Read more...