IDN Managers Meeting

May 18-20, 2017

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Conference venue

Hampshire Hotel – Eden Amsterdam

Situated in the heart of the city centre, Hampshire Hotel – Eden Amsterdam offers warm-coloured rooms and free WiFi. The famous Rembrandt Square is right around the corner. The central station is 10 minutes away by tram. City exploration starts right on the hotel’s doorstep, since a ticket service is offered. Within 15 minutes one will reach the famous Rijksmuseum and Van Gogh Museum. The Jewish Historical Museum is 400 m away.

Some rooms overlook the characteristic canals, lift-up bridges and passing boats. The private bathroom comes with complimentary toiletries. A flat-screen TV is available.

Great speakers in IDN MM 2017

Anouk Becht
Anouk Becht Academic professor
Anouk Becht is a lecturer in Inholland, an university of Applied Sciences, specialising in her core field of Marketing Communication & Brand Management, since 2001. Anouk : ”I find it very inspiring and informative to work with the upcoming generation of communication professionals. Their ideas and perceptions keep me in touch with the world of tomorrow.’’
Further she works independently as a (brand) consultant and has been retained by various clients in the commercial, non profit and the cultural sectors.

Her most recent assignment was a project together with the University of Amsterdam on ‘Brand Orientation in the Cultural Sector’ for which a brand measurement tool was developed.

Between 1998 and 2001 she worked as a Senior Marketing Promotions Coordinator for Sony Europe and as an Account Manager at EuroRSCG.

Ashraf Ramzy
Ashraf Ramzy Master in storytelling
Drs. Ashraf Ramzy (August 1961) is founder and director of MasterStory®, Story Consultancy based in Amsterdam, the Netherlands. First established as Narrativity® in 1992 (long before the current hype of storytelling) it has since then specialized in developing, delivering and diagnosing an organization’s Corporate Story as an instrument of vision driven leadership.

Best attractions in Amsterdam

Amsterdam Canals

The city old centre is formed from canal rings, which give you the feeling of space, freedom and peace. Walk through these canal streets or better – take a trip with a boat by boarding one of the tourist cruises or by renting the boat yourself. Anther way to explore the Venice of the North is to take a ride on a bicycle. Any way you decide for – enjoy this city, one of the most beautiful in the world.

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Hop on your bike

There are over 800,000 bicycles in Amsterdam. That’s more bikes than people! Cycling in Amsterdam is a way of life, made easier by the city’s unbeatable network of cycle routes and flat landscape. Amsterdam regularly comes out on top in lists of the world’s most cycle-friendly cities. Cycling in Amsterdam is safe, enjoyable and invigorating – so join the locals and hop on your bike.

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Hit the shops

While many shoppers head straight to the busy chain-store mecca of Kalverstraat, those in the know get their retail therapy at De Negen Straatjes or ‘The Nine Streets’; a quaint warren of cobbled streets that connect the main canals between Leidsegracht and Raadhuisstraat. Here you’ll find over 200 retailers, including a fine selection of independent boutiques, vintage shops and specialty stores selling everything from designer dresses to handmade cosmetics.

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De Wallen

De Wallen is Amsterdam’s infamous red-light district, the city’s designated area for legalized prostitution. The neighborhood covers several canals and side streets to the south of Central Station. More than one hundred one-room apartments are rented by sex workers who entice onlookers from behind windows illuminated with red lights. A strong police presence keeps the neighborhood safe.

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The Rijksmuseum

Occupying the northeastern section of the Museum Square, the Rijksmuseum is arguably the most important of the nation’s arts and history museums. Opened in 1885, the museum currently has around 8,000 objects on display, the most famous of which are paintings by Rembrandt, Frans Hals and Johannes Vemeer. Rembrandt’s masterpiece Night Watch is worth the price of admission alone.

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Hit the shops

Amsterdam is synonymous with cannabis. The city shares a long history with the drug, and against all odds, has come to accept the little green plant as a permanent resident. This tumultuous relationship has often revolved around the city’s iconic coffeeshops – smokey cafés where cannabis can be exchanged legally. These establishments are spread throughout Amsterdam, with most of their numbers concentrated inside of De Wallen.

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Fabulous program prepared for you

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