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IDN MM Amsterdam 2017

By | May 23rd, 2017|Categories: Events|Tags: |

Thank you to all participants to the IDN Managers Meeting 2017 in Amsterdam. We hope you all had a great time sharing so many experiences and interesting projects with each other. It's always a pleasure meeting you all. Until our next meeting, we are happy to publish here all the presentations from this year's meeting in [...]

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Dialogue brings key insights from CX Champions

By | February 20th, 2017|Categories: CX, Pandora, Public|Tags: |

Dialogue had a great turnout at our Champions Breakfast 'Routes to Customer Experience Excellence' in Dublin last week. Our speakers featured in this year’s Customer Experience report as our first CX Excellence award winners, voted by their customers. We invited three of our CX Champions to share insights with our guests during our breakfast session, and will continue to [...]

Database management and machine learning

By | January 31st, 2017|Categories: Database management, Pandora, Public|

DM GROUP developed a new technology for marketing database management, target identification and 1to1 real time communication. As in programmatic buying, DM GROUP reversed the approach for target identification, from  "static clusters” on the basis of socio-demographic and behavioral data to  "dynamic targets" , according to the reactions to message and /or multichannel communications (e-mail, sms, [...]

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InterDirect Network proudly welcomes new member in Japan – Symphony Marketing

By | January 20th, 2017|Categories: Pandora, Public, Uncategorized|

The company, led by Mr. Ichiro Niwayama, started out as a consulting firm specializing in database marketing in 1990, and went on to become a specialized B2B database marketing agency, starting 2001. Since then, their client portfolio developed continuously, Symphony Marketing providing their support for over 300 corporate clients. Focused mainly in the manufacturing and the [...]

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