Welcome to InterDirect

InterDirect is the unique organization that gives you direct access to the very best independent data & digital marketing specialists in over 30countries.
We pool our collective knowledge on the following:

Campaigns

All members regularly review and exchange their best campaigns, to the benefit of their clients.

Strategy

Agency heads meet regularly to review direct & digital marketing strategies across areas such as acquisition, retention, customer relationship management, campaign integration of social marketing, affiliate marketing and loyalty marketing.

International expertise

By sharing our specialist knowledge and resources, we provide our clients with an unparalleled base of international expertise.
Each agency will provide you with local market knowledge and insights. But collectively, we can harness a co-ordinated international approach to provide integrated solutions across strategy, creative and database implementation.

Best practices

We share our latest campaigns, tactics and results on our proprietary intranet so each agency stays current on international direct and digital marketing best practices.

Why InterDirect?

All our agencies are amongst the market leaders in their respective countries in terms of creativity, with an impressive portfolio of campaigns and awards across direct response media.

Our network will adapt its offering to your individual requirements to ensure the cost effective management and creation of international campaigns. nons.

We have worked as a growing network since 1988 and have established working practices and systems that provide a proven successful approach to international campaign development and implementation. nons.

We strongly believe in a network with independent agencies. A network where agencies work autonomously without imposed regulations from head offices. With the focus to locally achieve the best result-driven campaigns for the client.

Agencies are in close contact. Not only information is being shared via intranet, e-mail and social media but also every year two events are being held to share knowledge and strengthen the bond between agencies.

How to work with us?

There are a number of ways in which we work with our clients and the following illustrate some examples:

  • You select one InterDirect agency to manage the whole campaign. This agency is responsible for implementation in other local markets working in conjunction with its network members whilst remaining your primary contact.
  • You appoint a lead InterDirect agency to develop the campaign centrally and then work directly with other InterDirect members to implement the campaign in local markets.
  • You work collectively with appropriate member agencies to develop and implement campaigns in the local market.

IDN Members

Martin Krassnig
Martin KrassnigCEO IDN Austria
Short biography: GREY Austria (Client Service), OGILVY Austria (Client Service), M-S-B+K Wien (Strategic Planning, Concept, Client Service), M+K Wien (Founder, CEO)
Khalid Ali Salem
Khalid Ali Salem CEO IDN Bahrain
Khalid is the Director at Trime and helped set up the company in 2006. He brings 23 years of experience in business, finance and engineering to the agency. Specifically, his strengths lie in the business direction and campaign planning areas of the Trime business. Khalid has a strategic mind and a visionary approach to work, which helps others excel and this is complemented by an energetic attitude and a true understanding of how business operates, meaning he knows how to add value to companies and help drive them forward.
Peter Vilsholm Therkildsen Schlegel
Peter Vilsholm Therkildsen SchlegelCEO/Partner IDN Denmark
Short biography: Consultant (loyalty), COO Marketingautomation company, different agencies.
Tomnas Gorrissen
Tomnas GorrissenPartner IDN Denmark
Short biography: Financial sector, different agencies.
Tuija Malinen
Tuija MalinenCEO IDN Finland
Guillaume Villemot
Guillaume VillemotCEO IDN France
Guillaume Villemot is a communication expert with more than 25 years experience in marketing communications. Before founding his proper agency, Guillaume Villemot was Associate Director in various big Parisian agencies like Ursa Mayor, Isobar and Posterscope (Dentsu Aegis Network). He founded witth Alexandre Jardin the citizen movement Bleu Blanc Zebre and is the founder of the annual Festival des Conversations.
Ulrich Brueggemann
Ulrich BrueggemannCEO IDN Germany
• Born 1950
• 1st qualification metal worker
• 2nd qualification academy of advertising industry
• texter and later Copy Chief at Ogilvy, Frankfurt
• founding his first Agency Piranha Advertising
• 1986 founding BB&F now known as B&F
Andreas Romanowski
Andreas RomanowskiCOO IDN Germany
• Born 1968
• 1st qualification technical merchant
• Cadet at the German Army
• 2nd qualification studies economics and history
• degree communikcations economist
• since 1994 account representative at B&F
• since 2012 COO at B&f
King Leung
King LeungManaging Director IDN Hong Kong
Leading Practitioner in CRM and Loyalty Marketing in Hong Kong.
Frequent speaker about personal privacy, CRM and entrepreneurship at media (Pearl, RTHK, TDC, etc.,), local universities and business functions.
Founding Managing Director of Datrix Limited, a database marketing startup in Hong Kong (funded by Credit Suisse), prior to merging with Datatrade Ltd.
EDUCATION
University of Chicago – MBA (Honors) in Finance and Strategy
University of Wisconsin – Madison – BSc (Honors) in Mechanical Engineering
Leena Basrur
Leena BasrurCEO IDN India
Leena Basrur is the Chairman and Managing Director Direxions Marketing Solutions Pvt Ltd and Red Box Rewards India Pvt Ltd
• MSc (Statistics)- Mumbai University
• Currently Vice Chairman of InterDirect Network,
• Was President of LoyaltyOne India
• Was Judge at Cannes Lions, Effies and Loyalty Summit
• Media Planning at Everest Advtg, O&M
Michael Killeen
Michael KilleenCEO IDN Ireland
Redantium, totam rem aperiam, eaque ipsa qu ab illo inventore veritatis et quasi architectos beatae vitae dicta sunt explicab nemo enims.
Marco Rosso
Marco RossoCEO IDN Italy
An Italian communication expert with more than 30 years experience in data driven marketing. He founded DM GROUP in 1994 after a 2 years working experience in Spain. He also founded DM TARGET and DM CONTACT, companies operating in geotarget marketing and telemarketing respectively. He is one of the founder DMA ITALIA, the Italian data marketing association.
Ichiro Niwayama
Ichiro NiwayamaCEO IDN Japan
Born in 1962, Ichiro Niwayama graduated from Chuo University and worked as a marketing planner at Ask Planning Center, Inc. (Tokyo), before going on to establish Symphony Marketing Co., Ltd. in September 1990. He has been involved in a wide range of industry advances as a consultant, including introducing customer relationship management (CRM), sales force automation (SFA), and other innovative online services. Having focused on the outsourcing of business-to-business (B2B) database marketing in 1996, he is now one of the leading B2B authorities in Japan. He has been featured in the media on countless occasions.
Arnout van den Busken
Arnout van den BuskenCEO IDN Netherlands
He is owner of vandenbusken since 2002 and he is a communication specialist with his roots in direct marketing. He changed the agency from old school direct marketing agency to full service agency. Although the branding expertise is added in vandenbusken it is always performance based.
Simon Breed
Simon BreedManagind Director IDN New Zealand
Johan Ekman
Johan EkmanCEO IDN Norway
Experienced advertising agency advisor specialized in concept development and strategy/execution of multimedia campaigns. Have a background from dialogue marketing with experience from print as well as digital media. Work both as head of the agency and advisor where he takes active part in the creative work.
Specialties: Marketing Strategy & Analysis, Concept Development, Campaign Management & Execution, Direct Marketing, Digital Marketing, Subscription & Club Sales, Copy Writing.
Robert Stahl
Robert StahlCEO IDN Poland
Robert Stahl has an experience of 22 years in direct marketing. Robert Stahl produced over 1 billion mailings during his professional career. He is also fluently speaking 5 languages: German, Polish, Russian, English, French. He has setup his own company Graficon in 2012.
Pedro Godinho
Pedro GodinhoCEO IDN Portugal
Founder and manager of Creative Sales, Data Sales and Digital Sales. Passionate about marketing, especially for creativity and strategy, he has an immense taste in speaking and meeting new people. Create relationships.
Favorite phrase: “those who were seen dancing were labeled crazy by those who did not listen to the music!”, a free translation of a phrase by Nietzsche.
Cosmin Lacatusu
Cosmin LacatusuCEO IDN Romania
Cosmin is the Director of Create Direct, the Romanian leader in rewards and incentive programs, loyalty clubs and lead generation. He has over 17 year expertise in data driven & digital marketing, creative and strategy. Starting with January 1st 2017, Cosmin is the executive chairman of InterDirect.
Nina Martinovi c
Nina Martinovi cCEO IDN Serbia
Jos Birken
Jos BirkenCEO IDN Singapore
Since October 2012 he serves as CEO of KatalystM, and since 2010 as Vice-Chairman and Honorary Treasurer of the Direct Marketing Association of Singapore; is a regular speaker on major Marketing conferences across Asia-Pacific; and has published several widely read columns in both Europe (Adformatie, Planet Multimedia, Tijdschrift voor Marketing) and Asia (AdVoice, AdAsia Magazine, Wireless World).
Keith Wiser
Keith WiserCEO IDN South Africa
Keith is viewed by many as the father of direct marketing in South Africa. He was a founding member of SA’s first direct marketing agency, The AdCo, in the early eighties.
Over the years Keith has trained hundreds of students in direct marketing.
He was a member of the Board of the Direct Marketing Association for many years. Keith has been a senior judge at the DMA’s Assegai Awards every year since their inception.
Keith was voted SA’s Direct Marketer of the Year in 2008. In 2009 Keith was inducted into the DMA Hall of Fame. He remains an active and influential figure in South African direct marketing circles and is regarded by many as one of the country’s strategic thought leaders.
Niklas Fornelius
Niklas ForneliusCEO IDN SWEDEN
Marc Rutschmann
Marc RutschmannCEO IDN Switzerland
Since 1980 his Agency has specialized in «action-triggering communication». Originally, the focus was on conventional direct marketing and personalized mailings. The Agency soon applied this communication technique to consumer goods and fast-moving consumer goods. In 1990 the Agency developed the method of Behavioral Analysis for the purpose of understanding the buying process. Joined INTERDIRECT NETWORK in 1994, the world’s largest network of independent agencies for direct response communications. Focus on cross-media solutions and the Internet since 1995. Lecturer at international symposia and universities. Author. Lecturer on buying process-driven marketing at the University of St-Gallen.
Jay Bower
Jay BowerCEO IDN USA
Jay likes to call himself Crossbow’s “Chief Archer.” That’s fair; he is. He’s led strategic and tactical engagements with over 250 companies, ranging from Fortune 500 multinationals to start-ups. Prior to Crossbow, he served as Vice President and co-founder of the e-business consultancy Prescients, where he helped craft online strategies for PriceWaterhouse Coopers, Gartner Group, Media Metrix, Cendant and Verizon. At Blau/Brann/EuroRSCG, Jay helped IBM develop web-based relationships with its largest corporate clients. Jay has been quoted (and misquoted) in Fortune, Forbes, USA Today, Entrepreneur and Ad Age.

IDN Management Team

Pieter van den Busken
Pieter van den BuskenFounder and Honorific Chairman
Guillaume Villemot
Guillaume VillemotChairman
Guillaume Villemot is a communication expert with more than 25 years experience in marketing communications. Before founding his proper agency, Guillaume Villemot was Associate Director in various big Parisian agencies like Ursa Mayor, Isobar and Posterscope (Dentsu Aegis Network). He founded witth Alexandre Jardin the citizen movement Bleu Blanc Zebre and is the founder of the annual Festival des Conversations.
Jos Birken
Jos BirkenVice-Chairman
Since October 2012 he serves as CEO of KatalystM, and since 2010 as Vice-Chairman and Honorary Treasurer of the Direct Marketing Association of Singapore; is a regular speaker on major Marketing conferences across Asia-Pacific; and has published several widely read columns in both Europe (Adformatie, Planet Multimedia, Tijdschrift voor Marketing) and Asia (AdVoice, AdAsia Magazine, Wireless World).
Cosmin Lacatusu
Cosmin LacatusuExecutive-chairman
Cosmin is the Director of Create Direct, the Romanian leader in rewards and incentive programs, loyalty clubs and lead generation. He has over 17 year expertise in data driven & digital marketing, creative and strategy. Starting with January 1st 2017, Cosmin is the executive chairman of InterDirect.
Leena Basrur
Leena BasrurDeputy Executive Chairman, CEO of Direxions
Leena Basrur is the Chairman and Managing Director Direxions Marketing Solutions Pvt Ltd and Red Box Rewards India Pvt Ltd
• MSc (Statistics)- Mumbai University
• Currently Vice Chairman of InterDirect Network,
• Was President of LoyaltyOne India
• Was Judge at Cannes Lions, Effies and Loyalty Summit
• Media Planning at Everest Advtg, O&M
Marc Rutchman
Marc RutchmanTreasurer
Since 1980 his Agency has specialized in «action-triggering communication». Originally, the focus was on conventional direct marketing and personalized mailings. The Agency soon applied this communication technique to consumer goods and fast-moving consumer goods. In 1990 the Agency developed the method of Behavioral Analysis for the purpose of understanding the buying process. Joined INTERDIRECT NETWORK in 1994, the world’s largest network of independent agencies for direct response communications. Focus on cross-media solutions and the Internet since 1995. Lecturer at international symposia and universities. Author. Lecturer on buying process-driven marketing at the University of St-Gallen.