Name and titles of principal directors
Ulrich Brüggemann - Managing Director
Andreas Romanowski - Unit Director
André Potdevin - Unit Director
Date established
1986
Client turnover
$22,3 million (US)
Media split (%)
Direct Mail - 50
Inserts - 5
Incentive Programmes - 5
Loyalty Programmes including customer magazines - 15
New media (e-commerce/Internet) - 15
Other - 10
Membership
-
Range of Services
- Campaigns for maintaining a regular clientele/ for the acquisition of new customers;
- database management; mail order programmes;
- commercial marketing;
- customers' club concepts/assistance;
- sales literature;
- business-to-business concepts;
- Direct Marketing campaigns.
Client list
AOL Deutschland - BtC
Barmenia Versicherungen - BtC
CreditPlus Bank - BtC
Deutsche Bank - BtC
Ferring Arzneimittel - BtB
Financial Times Deutschkand - BtC
Gruner + Jahr - BtC
Janssen-Cilag - BtB
Postbank - BtB, BtC
Strato AG - BtC
|
Total number of employees
45
Persons to contact
Ulrich Brüggemann
Statement of principles
The way we see ourselves can be summarised in one sentence: We make no lazy compromises!?? Concepts from Brüggemann & Freunde are future oriented solutions. They focus on the individual without neglecting the skill of economic mass communication. They make the connection between above and below the line, between marketing and sales, between philosophy and a completed transaction. Their aim is lifetime-value and not one-shot action. Long-term strategy and not short-lived activity.
Agency's Special Skills/Experiences
Publishing/financial Services
Awards
B&F´s only focus is the response- or convergation-rate. We do not participate in any award races neither national or international.
|
