Name and titles of principal directors
Finn Overgaard, Co-Founder, director
Jan Köhler, Co-Founder, director
Maria Furbo, Managing director
Date established
2003
Client turnover
-
Media split (%)
-
Membership
-
Range of Services
-
Client list
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Total number of employees
30
Persons to contact
Maria Furbo, Managing Director
Per Lobedanz, Client Director
Statement of principles
RelationshusetGekko’s specialty is direct, 1-to-1 communication that generates dialogue and profitable relationships with our clients’ customers. We positively distinguish ourselves from our competitors, because:
- We use knowledge as the basic building block of our work with strategies and communication – creating relationships and changing behavior
- Our sociologists ensure that we bring forward qualified knowledge and treat the data our communication produces in a professional manner
- We work across all forms of media – print, web, mail, mobile phones and people
- We use technology as a base and have therefore mastered digital communication
- We specialize in handling real dialogue that involves the receiver and doesn’t simply personalize one-way communication
- We work primarily with long-term processes that can take advantage of our collaboration with Circle R&D and allow us to handle large amounts of complex data
- We can control dialogue projects across national borders
- We work with action-based communication, in which changes in knowledge about a customer automatically trigger a communication process
- We work with qualified segmenting and have developed models that make it possible to “ripen” the receiver and allow the sales message to make impact only first when the receiver is ready to buy
- We synergize with leading advertising and PR bureaus when producing PR, commercials and digital communication
- We use the data that dialogue generates to, for example, create PR stories, give companies an internal identity and measure market potential
- Our extensive knowledge of B2B and B2C companies, as well as the public sector and NGO’s, gives depth to communication that easily coincides with the society we live in today
- We concentrate only on long-term client relationships that are strengthened by a solid business strategy and are cross-organizational – working for example together with sales, customer service, product development, IT and additional management
- We always seek to define, register and evaluate the results of our communication campaigns
Agency's Special Skills/Experiences
One to one dialog online and offline
Awards
Most winning Direct Marketing Agency in Scandinavia
2009
Winner of the Danish Direct Marketing Award, B-B (Scandinavian Airlines)
Direct marketing strategist of the year (Jan Köhler)
4 nominated campaigs for this years ECHO Award in October
2008
- Winner of the DMA ECHO Awards 2008 - SAS Scandinavian Airlines - Travel Policy Generator
- Nominated for the DMA ECHO Awards 2008 - SAS Scandinavian Airlines - Economy Extra - The Story of Christian
- Nominated for the DMA ECHO Awards 2008 - Sparbank - The Pension Test
- Nominated for the DMA ECHO Awards 2008 - Relationshuset's Christmas Campaign - Give a Hand
- Winner of the Direct Marketing Award 2008 – SAS Scandinavian Airlines – Travel Policy Generator
- Winner of the Direct Marketing Award 2008 (category: integrated B2B) - SAS Scandinavian Airlines – Travel Policy Generator
- Nominated for the Direct Marketing Award 2008 – ATP – An Unsolicited Application
- Nominated for the Direct Marketing Award 2008 – Sparbank – The Pension Test
2007
- Winner of the DMA ECHO Awards 2007 in cooperation with partner bureau Gekko – SAS EuroBonus: Up- and Downgrading Program
- Winner of the DMA ECHO Awards 2007 in cooperation with partner bureau Gekko – SAS Economy Flex – From Economy to Economy Flex
- Winner of the DMA ECHO Awards 2007 – Bonnier Publications – Welcoming Dialogue
- Winner of the Direct Marketing Award 2007 – SAS EuroBonus - Up- and Downgrading Program
- Nominated for the Direct Marketing Award 2007 – SAS Scandinavian Airlines – Give Your Dream Trip Wings
- Nominated for the Direct Marketing Award 2007 – SAS Scandinavian Airlines – Upgrading campaign: From Economy to Economy Flex
- Nominated for the Direct Marketing Award 2007 – BuildDesk A/S – 3 Ways Into the Architect Business
- Nominated for the Direct Marketing Award 2007 – DaneAge – A Pause for Thought
- Nominated for the Direct Marketing Award 2007 – KILROY travels – From Booking to Payment: Service Makes the Difference
2006
- Winner of the DMA ECHO Awards 2006 – Fujitsu Siemens Computers A/S – Building Bridges Dialogue
- Winner of the DMA ECHO Awards 2006 – Q8 Denmark – The Great Oil Auction
- Nominated for the DMA Echo Awards 2006 – BuildDesk A/S – How do we Exploit Energy the Most?
- Nominated for the DMA Echo Awards 2006 – Basisbank – Basis Check 2005
- Nominated for the DMA Echo Awards 2006 - Fujitsu Siemens Computers A/S – Building Bridges Dialogue
2005
- Winner of the DMA ECHO Awards 2005 – KILROY travels – Are You in Control of the Trip?
- Winner of the Direct Marketing Award 2005 in the category low cost – KILROY travels – Are you in Control of the Trip?
2004
- Nominated for the Direct Marketing Award 2004 – R98 – Dialogue on Clinical Risk Waste
- The Danish Direct Marketing Award: Business to Business (Song Networks)
2003
- ECHO Awards Gold (Song Networks)
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