Name and titles of principal directors
- Keith Wiser, Client Service Director
- Andrew Dimopoulos, Technical Director
Date established
March 2000
Client turnover
-
Media split (%)
- Direct and Database marketing services (52%)
- Fulfilment services (30%)
- Online research (8%)
- Knowledge discovery and data analysis (10%)
Membership
The Direct Marketing Association of South Africa
Range of Services
- Strategic campaign planning and management
- Database and data management consultancy, design, building, hosting and maintenance
- Digital, online and physical 'mailroom' services (SMS, e-Mail, MMS, AMS and traditional mail) - through in house Complete Fulfilment
- Digital Research services - through in house services offered by The Pressure Gauge
- Digital media planning and buying
- In-house studio
- Creative (direct response advertising, door to door drops, inserts, direct mail , web, email)
- Production management
- List purchase
- Corporate E-mail branding through in house EBE
- Data analysis services using our own tools developed for this purpose (TIM & TOM)
Client list
- ACT
- Clientelle Life
- Deloite & Touche
- Dream Body for Ever
- Estee Lauder (Aramis, Bobbi Brown, Clinique, La Mer, Nutricious, Sean John, Unforgettable)
- Draft FCB (Toyota, FNB, Prius)
- Forge Marketing
- Galderma
- Hayes, Matkovich & Associates (Villas Valriche)
- Headspace
- Imperial Fleet Services
- MacMilan Boleswa Publishers
- Merial (Frontline)
- MGM (Prominent Paints, Consol Glass)
- Mr Delivery
- My Beat
- Nestlé Purina (South Africa & New Zealand)
- Oasys Innovations
- Optimus Foundation
- Publicis
- Red Cube
- SA Guide Dogs Association
- ShopSA
- Sun International
- Unilever
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Total number of employees
15
Persons to contact
Keith Wiser
keithw@5thdimension.co.za
Phone +27 11 781 6396
Statement of principles
Statement of principles
There are a number of core beliefs that drive our business :
- Business today is all about engineering behavioural change, encouraging customers to stay longer, to buy more products and services, to spend more money more often.
- A major driver is 'the right message in the right place at the right time to the right people'.
- If you want to change behaviour you must begin by understanding the current behavioural norms. Only then can you get a realistic sense of the 'art of the possible' and begin to plot the way forward.
- We are not advocates of "big bang" solutions. All projects should start small and grow … based on learnings and proven results.
- Implementation is everything. Only results count.
What keeps us on the straight and narrow
- We never miss a deadline
- We continually exceed client expectations
- We deliver value for money
- We never give clients a reason to question an invoice
- We are arrogant about our ability to deliver but humble enough to accept that we don't always have all the answers
What Makes Us Different
- We understand both the art and the science of direct marketing
- We employ a wonderful blend of old bulls and young bulls
- Our obsession is quality strategic direction, based on sound and imaginative analysis
- We agree with Peter Drucker - "The greatest wisdom in the world not applied is meaningless". Implementation is everything.
- We fully understand that you cannot shunt without the grunt. We happily get our hands dirty.
Agency's Special Skills/Experiences
FMCG, Pharmaceutical, Communications services, Charities, Personal services, Consultancy services, Manufacturing
Awards
- DMA Gold Assegai - Tim & Tom
- DMA Bronze Assegai - Nestlé Purina ONE
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