Name and titles of principal directors
Martin Krassnig, CEO, Partner
Astrid Weninger, Client Service Supervisor, Partner
Michael Weninger, Art Director, Partner
Date established
1991:
M+K Wien was founded as M-S-B+K Wien as a daughter company of M-S-B+K Group (Germany, Hamburg)
1995:
BBDO Austria Holding got 50% shares of M-S-B+K Wien which became „An Agency of the BBDO Worldwide Network“
1999:
BBDO Holding increased shares to 90%, CEO: Martin Krassnig held 10%
2002:
MB0: Martin Krassnig took over the 90% shares of BBDO and held 100%. Company name was changed from M-S-B+K Wien to M+K Wien
2005:
Capital increase: Astrid Weninger and Michael Weninger became partners each holding 10% of M+K Wien
Client turnover
2003: € 873.000,-
2004: € 1.122.000,-
2005: € 1.266.000,-
2006: € 1.510.000,-
Media split (%)
• TV, Radio, Print, Poster: 40%
• Internet, New media: 25%
• CRM (Mailings, Consumer Promotion, Clubs): 35%
Membership
• DMVÖ
• WWG
• IAB
Range of Services
• TV, Radio, Print, Poster: 40%
• Internet, New media: 25%
• CRM (Mailings, Consumer Promotion, Clubs): 35%
Client list
Masterfoods Austria OHG (Sheba, Whiskas, Pedigree, Cesar, Perfect Fit, Kitekat, Catsan, Uncle Ben´s, Ebly, Mars, Bounty, Raider, Twix, Balisto)
Masterfoods AG, Switzerland (Sheba, Whiskas, Pedigree, Cesar, Perfect Fit, Catsan, Uncle Ben´s)
Masterfoods GmbH Germany (Uncle Ben´s)
Teekanne Austria GmbH Teekanne (Tea), Kandisin (Sweetener)
Colgate Palmolive Austria GmbH (Colgate, Palmolive, Ajax)
Radlberger Getränke GmbH (Black Jack Cola)
Schuler St. Jakobs Kellerei, Switzerland (Vinery)
Wrigley Austria GmbH (Wrigley, Orbit, Airwaves)
Wrigley Switzerland GmbH (SUGUS)
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Total number of employees
Client Service, Strategic Planning: 4
CD, copywriting: 1 + 3 (free)
Grafic design: 4 + 4 (free)
Office management: 2
Persons to contact
Martin Krassnig (mk@mkwien.at)
Astrid Weninger (aw@mkwien.at)
Michael Weninger (mwe@mkwien.at)
Statement of principles
Superior now how in international brand management (as most of the M+K employees have working experience at int. agencies like GREY and BBDO)
High strategic and creative potential
Main focus on development of high efficient campaigns and evaluation of results
Agency's Special Skills/Experiences
15 years experience in strategic and creative development of classical as well as CRM campaigns e.g. for MASTERFFODS, WRIGLEY, TEEKANNE, COLGATE, BENCKISER for Austria, Switzerland and Germany.
More than 100 integrated sales promotions mainly supported by classic media for clients like Masterfoods petfood, Masterfoods confectionery (Mulitbrand Promotions), Masterfoods Food, Wrigley, Colgate, Palmolive, TEEKANNE
Awards
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