Name and titles of principal directors
Dr. Marc Rutschmann - Ph. D. CEO
Date established
1976
Client turnover
$3 million (US)
Media split (%)
Direct Mail - 15
Inserts - 10
Door Drops - 15
Telemarketing - 10
Incentive Programmes - 20
Loyalty Programmes including customer magazines - 20
New media (e-commerce/Internet) - 10
Membership
-
Range of Services
Concepts for direct marketing programmes
Design of response materials and promotions
Database marketing: concepts and software solutions
Communication audits
Empirical fundamentals of direct marketing
Client list
International operating companies:
ESSO (Switzerland), Exxon: Esso Card
ESSO (Switzerland): Launch of the "On the Run" Shop
GE Capital Bank: Behavioral Analysis, Private Loan, Leasing, E-Business
GE Capital Bank: Prokredit, Acquisition and Retention
GE Capital Bank: Flexi Credit, Acquisition
General Motors Suisse SA (Opel): Behavioral Analysis, Enhance Traffic to Dealer's Showroom
HAPIMAG: Holiday Resorts, Behavioral Analysis, New Sales Approach, Euopean Adaptation
HERTZ: Card Marketing
Hewlett-Packard (Schweiz) GmbH: HP Hardware
Hewlett-Packard (Schweiz) GmbH: Behavioral Analysis, New Sales Approach
Neue Zürcher Zeitung: Subscribers
Toyota AG (Lexus): New RX 300 Car
Toyota AG (Lexus): Behavioral Analysis, Achievement of Breakthrough in Switzerland
UBS AG: Behavioral Analysis / Card Marketing
Unilever (Lever Fabergé): Behavioral Analysis, Promotion
Zürich Insurance (Züritel): Car Insurance, Target Group VCS Members
3M (Schweiz) AG: Post-it Super Sticky Notes, Launch, B2B
3M (Schweiz) AG: Post-it Index, Increase Sales Impact
3M (Schweiz) AG: Scotch-Brite, Increase Sales Impact
National operating companies:
Coop: Behavioral Analysis, Card Marketing
Coop Car Insurance: Client Retention via Incentive
Die Schweizerische Post: Post-Mail
Hotelplan: Behavioral Analysis (Holiday)
Manor AG: Card Marketing
Swisscom (Bluewin): Leads ADSL
Swisscom Fixnet AG: Behavioral Analysis, Win Back Clients
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