Spain
Response JPS C/ Alfonso Gómez, 38-40, 2º E 28037 - MADRID Spain Phone: +34-91 375 07 35 Fax: +34-91 754 33 23 response@response.es www.response.es
Name and titles of principal directors Jean-Pierre Simon - Managing Director Mercedes Torrijos - Creative Director Date established 1993 Client turnover € 1,95 million (2006) Media split (%) Direct Mail 65 Inserts 20 Telemarketing 5 Door-to-door 5 New Media 5 Membership DMA (USA) Asociacion Española de Fundraising - Spain Association Française des Fundraisers - France Range of Services Full service - specialised in Direct Marketing Strategic and creative planning Creative execution Research Media planning and buying Production management Database management List brokerage Telemarketing Programmes for lead generation, direct selling, loyalty building and retention Client list ADLPartner Hispania – Magazine subscriptions – Consumer ALD Automotive - Automobile renting - B-to-B Bertelsmann - Lotto Plus - Lotteries - Consumers Cervecerías Santa Bárbara - Food and Beverages - Consumers and B-to-B Esmelux – Mailorder : Metallic Shelves – B-to-B Medicos do Mundo – Charity – Consumer and B-to-B (Portugal) Mutua Madrileña del Taxi MMT - Insurance - Consumer Newsweek – Magazine subscriptions – Consumer OCU – Consumers' Association – Consumer Save the Children – Charity – Consumer and B-to-B Save the Children - Charity - Consumer (Argentina) Seguros España – Insurance - Consumer Tatum - Consultants - B-to-B Tower Gym - Gymnasium - Consumers and B-to-B	Total number of employees 10 Persons to contact Jean-Pierre Simon jpsimon@response.es Statement of principles We are in the business of results. Our mission is to provide our clients with effective direct marketing solutions. Our ideas, creativity and know-how are only good if they serve our Clients' objectives and produce the best possible results for their programmes. Hands-on management. We serve national and international Clients, in Madrid, in Spain and in Europe. Agency's Special Skills/Experiences Publishing/Fundraising Awards We do not usually participate in awards events, but in the past we have won a dozen of Spanish DMA awards and one European Grand Prix.  Latest award received has been Gold in Publifestival for Social Advertising (11/2007)