Name and titles of principal directors
Hans Christian Bjørkto – executive chairman/strategic advisor
Morten Svensen – managing director/strategic advisor
Sigurd Gaston Larsen – creative director/copywriter
Date established
March 5th, 1999
Client turnover
1 500 000 euro gross turnover
Media split (%)
DM 45 %
New media 40%
Print 3%
Other 12%
Membership
National DMA
National Market Analysis Association
National Advertising Association
InterDirect Network
Range of Services
Full-service Direct Marketing and advertising agency:
- Strategic marketing planning and management
- Data research, market analysis, focus groups
- Loyalty programs/customer clubs planning and management
- Creative services; DM, print, radio, TV, outdoor/traffic, in-store, e-media
(All media channels)
- Design, brochures, point-of-sale materials, logos, Internet sites
- Media planning and buying, list buying
- Production planning and management
B2B and B2C, as well as internal campaigns
Client list
B2C:
Norway Post, Nordea Bank, NBBL, WWF, BI the Business school, Aller Group, Gateway College, Securia, Aktiv Kapital.
B2B:
Bring (Norway Post), Nordea Bank, Broadnet, Scanic Hotels
|
Total number of employees
7
Persons to contact
Hans Christian Bjørkto
Statement of principles
Fredag is an advertising agency with special competence and experience in direct marketing. Unlike many other DM-agencies, we consciously adapt the dialogue philosophy and strategy of relevance in all our DM execution and in all media channels - on radio and boards, just as well as in direct mailings, loyalty programs, telemarketing campaigns or events. Regardless of media channel, success is always a question of thorough market analysis, precise targeting and a relevant message to the audience. Usually, good creative work and good campaign results are tied together as well. Our experience is that unexpected creativeness creates higher response. Thus, our communication strategies are developed within the trinity of the target customer, the creativity and the arena in which to meet.
Agency's Special Skills/Experiences
Strategic planning and daily execution of creative communication for loyalty programs and customer clubs.
Industry expertise: Oil sector, Banking/finance, Non-Profit, Publishing
Awards
Black Belt in Ucrainian DMA Awards 2009
ECHO Awards: Silver and bronze awards plus 1 finalist nomination 2008.
Eurobest: Finalist 2008.
IDN Awards: 8 gold, 2 silver and 2 bronze award 2007-2008-2009. IDN Agency of the Year 2007 and 2008.
National DMA Awards: 7 gold, 5 silver, 6 bronze, 8 diplomas 2000-2009
Norw. Postal Serv. Special Award 2003, 2005 and 2007.
National Adv.Award "Gullblyanten": Gold 2006.
|
