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Membersheet Netherlands

Netherlands

vandenbusken
the dialogue & branding agency
Burg. Stramanweg 63, 1191 CX Ouderkerk a/d Amstel
P.O. Box 55, 1190 AB
Ouderkerk a/d Amstel (Amsterdam)
The Netherlands

Phone: +31/20/3162400
Fax: +31/20/4964081
info@busken.nl
www.busken.nl


Arnout van den Busken and Caspar van den Busken

  
Name and titles of principal directors

Arnout P. van den Busken
Managing Director

Caspar R. van den Busken
Managing & Creative Director

Date established
1961

Client turnover
$15 million US

Media split (%)
DM 40 %
New media 30%
Print 10%
Other 20%

Membership
- DDMA
- Pragma
- DeMeter
- SPecs

Range of Services
Full service advertising and direct marketing agency

Client list

  • Axess Liften
  • Elsevier Financiele Opleidingen
  • Elsevier Magazine
  • Battery Benelux
  • CTS Group
  • Stichting Groenkeur
  • Hapimag
  • De Hollandsche Molen
  • IMV/ General Electric
  • Interpay / Equens
  • Into Marketing
  • Bureau Levensloopsparen
  • LSVB
  • LVSB
  • MessageLabs
  • MoneyGram
  • Nederlandse Brandwonden Stichting
  • Nieuwint & van Beek
  • Nokia
  • PRAGMA
  • Reed Business Information BV
  • SOC Holland
  • SPBN
  • Stanley Works
  • Anthony Tesselaar International
  • Vereniging Betonreparatie Bedrijven
  • VisitBritain
  • Weber-Stephen Holland BV
  • Weber Europe
  • Wijn & Stael Advocaten NV


  
Total number of employees

25 FTE's

Key persons:

Arnout P. van den Busken; Managing Director (arnout@busken.nl)

Caspar van den Busken; Creative Director (caspar@busken.nl)

Nicky Koopman; Account Director (nicky@busken.nl)

 

Puk Bruinsma; Offline Media Manager (puk@busken.nl)

Patrick Bosman; Production Manager (patrick@busken.nl)

John van Aerle; Internet Manager (john@busken.nl)

Mike de Wolf; Studio Coordinator (wolf@busken.nl)

Coen Septer; Art Director (coen@busken.nl)



Persons to contact

Arnout P. van den Busken (arnout@busken.nl)

 

 



Statement of principles

Since our start in 1961, this thumb-print has been the symbol of our personal approach in addition to professional expertise and experience. A philosophy that we will maintain. The small-scaled and short-line structure guarantees personal, motivated co-operation, both now and in further expansion.

Pieter van den Busken Advertising & Direct Marketing is a result driven full-service agency. We are dedicated to the communication process; from opportunity analysis and creative development and execution to result assessment. Our target is to provide our Clients with the service they need. Our Clients can use the full resources of the agency or select one or a combination of services to fulfil their brief.

For our Clients this means they have control over costs as they can use our specialist knowledge and experience on a flexible basis - paying only for what they use with no overhead charges for unused services.

We are one of the first agencies to have developed integrated communication strategies embracing brand development, Direct Marketing and action marketing campaigns. We are total communication specialists.



Agency's Special Skills/Experiences
Channel Marketing Strategy

Viral Marketing

ICT / Publishing / Financial Services / Industrial / Tourisme

Awards
1980    Gouden Brief    D.M.I.N.    Erato
1983    Letter of Distinction    E.D.M.A.    Erato
1987    Gouden Brief    D.M.I.N.    Pieter van den Busken B.V.
1987    Gouden Brief    D.M.I.N.    Enka
1988    Accent S.A.N.    Akzo
1989    Accent S.A.N.    Markt (Holland)
1990    Gouden Brief    D.M.I.N.    Koninklijke Zeelandia
1990    Meetlat '90    Meetlat Comité    Koninklijke Zeelandia
1990    Letter of Distinction   E.D.M.A.    Koninklijke Zeelandia
1990    Best European Promotion    EFSP    Koninklijke Zeelandia
Gold:    Consumer campagne (Panda brood-campagne)
Gold:     Beste overall campagne
1991    Gouden Brief    D.M.I.N.    Bakkerij Out & Zn
1991    Gouden Brief    D.M.I.N.    Pieter van den Busken B.V.
1992    Gold Award    E.D.M.A.    Pieter van den Busken B.V.
1992    D.M.A.    Gold Echo Award '92    D.M.A.    Pieter van den Busken B.V.
1994    Letter of Distinction    E.D.M.A.    Paul Postma Marketing Consultancy
1995    Letter of Distinction    E.D.M.A.    ALH Leasing
2003    Nominatie Durables    Esprix    GARDENA Nederland B.V.
2003    Publieksprijs 2003     AdfoDirect     GARDENA Nederland B.V.
2006    Campaign of the year    Travelution    Enjoy England Touring Campaign
2007    DM talent of the year   DeMeter   Pieter van den Busken BV