Name and titles of principal directors
Italo De Mas, President
Simonetta Lazzarini,
General Manager, Creative Director
Paolo Scafoletti, Strategic Director
Andrea Etter, DB manager - Redix unit
Date established
1977
Client turnover
$ 4 million (US$)
Media split (%)
DRA - 30
Direct Mail - 20
Loyalty Programmes – 25
New media (e-commerce/Internet) – 25
Membership
DMA
Range of Services
Consultancy
Campaign creation
Leads Generation
Loyalty programmes
CRM programmes
Fund raising
Database marketing
Education: Seminars&Meeting
Client list
ALT
Heart association
ANED
Dialisys&Transplant association
ANCITEL
Business School
AVVENIRE
Daily paper
BLUE ICE
rock&ice climber outfits
CEI - Italian Bishops Conference
CONSODATA
Data base & Research
LIBRI E PIU'
Book club
LA POSTA - CH
Post Office
LEGA DEL FILO D’ORO
Blind deaf mute assistance
MINISTRY OF HEALTH
National Transplant Centre
MONDIAL Assistance
Insurance
IL SOLE 24 ORE
Daily paper & books
USCS - Catholic University
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Total number of employees
10 (incl. web unit )
Persons to contact
Italo De Mas demas@tcdpartners.com
Paolo Scafoletti scafoletti@rcdpartners.com
Statement of principles
Our clients experience :
saturated and fragmented markets,
distribution channels and media,
communication off & on line increased costs
digital divide,
heavy influences of companies merge & purge
on marketing&sales dpts
radical changes in individual behavior
with an increasing demand for “value for money”
We are a partner in interactive tough-jobs communication
.
Agency's Special Skills/Experiences
Publishing / Fund Raising / Financial Services
Awards
Things are not always what they seem.
Phaedrus, roman fabulist, 15 BC - 50 AD
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