Name and titles of principal directors
Michael Killeen – Managing Director
Des Columb – Joint Creative Director
Ger Nolan – Joint Creative Director
Cathy Summers - Client Service Director
Jazz Williams - Head of Online Services
Date established
1994
Client turnover
N/A
Media split (%)
Integrated Above the Line - 60%
Direct Mail - 12%
RM programmes - 13%
Online - 15%
Membership
DMA, IDMA, MII, ICAD
Services outline
Dialogue work in partnership with our clients to identify their marketing challenges. We develop key strategies to meet measurable objectives, that generate response and enhance the brand.
Dialogue is made up of three business units, Dialogue Marketing Communications, Dialogue Data Insights and Dialogue Interactive.
Dialogue Marketing Communications
Dialogue Marketing Communications is Irelands leading DR agency. We produce communications that enhance the clients brand, whilst delivering results. Dialogue work across all media channels
Dialogue Data Insights
Dialogue Data Insights help clients make best use of their customer data. When delivering below-the-line strategies, data capture strategies are designed that allow clients to paint a fuller picture of their customers and use this information to strengthen relationships.
Dialogue Interactive
Dialogue Interactive manages sophisticated EDM and relationship marketing programmes for clients such as Microsoft, KPMG, Ernst & Young, eircom , Vhi, Nokia, Lexus and Bank of Ireland. The majority of these are carried out via the web or through affinity or coalition programmes. Dialogue also manages stand-alone loyalty programmes.
Range of Services
Client list
- An Post - Irelands National Postal Group
- Allianz Worldwide Care
- Bank of Ireland – Irelands Leading Bank
- ESB – Irelands National Electricity Company
- Eircom – Irelands Leading Telecommunications Company
- GE Captial Woodchester
- KPMG
- Lexus Ireland
- MBNA Europe Bank
- Microsoft Ireland
- Motorola
- Sightsavers International
- Slendertone
- Toyota
- United Drug
- Visit Britain
- Vhi Healthcare – Irelands state insurance company
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Total number of employees
26
Creative - 8
Production - 3
Account management - 10
Admin - 3
Persons to contact
Michael Killeen
Cathy Summers
Statement of principles
Dialogue is a direct response brand agency.
We create active communication solutions, which deliver sales overnight, while enhancing the brand overtime.
Agency's Special Skills/Experiences
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Awards
Dialogue's work has been recognised by our peers in some of the worlds most highly regarded award programmes.
These include the International Echos (4 gold, 2 silver, many merrits), John Caples Awards (Best of Show and 3 gold), UK Campaign Direct Awards (2 gold), International Money Marketing Awards (2 gold and Grand Prix) and a host of domestic award programmes.
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