The InterDirect network was established in 1988 with a small number of direct marketing agencies who had clients with something in common. The need for a network of agencies that could provide specialist help and advice on cross-border direct marketing. Such was the success of the original concept that we have now grown into a highly organised network employing over 1500 people and with a growing membership base to meet this client driven need.

Agency membership is by selected invitation only, with one member per country. Member agencies must meet the following criteria:

• The management must be independent (preferably management owned)
• They must have the ability and experience to develop international direct marketing campaigns
• They must have an excellent client list
• They must offer a broad base of services, including Strategy, Planning and Database Consultancy
• They must consistently meet the highest standards of creative execution
• They must have the ability to work across a broad range of response media

Above all, they must be independent Direct Marketing specialists, with a proven record in their own markets.

Clients for whom the network has recently worked on cross-border campaigns include British Airways, Compuserve, Glenfiddich, Hapimag, Nilfisk, Shell, Walt Disney, Microsoft, Monroe, G.N.Netcom and Volvo.

A powerful combination
By sharing our specialist knowledge and resources, we provide our clients with an unparalleled base of international expertise.

Each agency will provide you with local market knowledge and insights. But collectively, we can harness a co-ordinated international approach to provide integrated solutions across strategy, creative and database implementation.

We also take a flexible attitude to client needs. Rather than offering the rigid, centralised structure that is often a feature of other networks, we provide our service in a way which is sympathetic to your local market needs.

To achieve this, our agencies run in parallel to your national or international offices. So whether you want to use us as a centralised network, or prefer to develop your campaigns on a bespoke basis, country by country, with varying levels of activity and input, we can provide you with an approach tailored to your needs.